About Us




Born in 2018 out of Noosa, Australia, Wolf & I Co. emerged as a result of two things - an cheeky Border Collie named Byron and an awesome place called Noosa.

Noosa is no stranger to many, and is the epic base camp of Wolf & I Co. The Noosa biosphere boasts so much beauty it truly inspires you to explore – be it the waterways, hinterland or coast there is so much to enrich the active lifestyle and there's no better place for a dog!

Byron is our legendary short haired Border Collie. A complete nutcase, full of furry butt energy, ready to go at five in the morning and still playing ball at five in the afternoon so needless to say nothing is off the cards for Byron. Swims, hikes, boats, camping, 4wding you name it he is keen as mustard – and always the first one in the Defender, ready to go!

We're a creative team with many ideas and big dreams. We set out to make dog gear better – to bring a freshness to the many boring pet offerings and to challenge the status quo.

Our aim is to create an experience for dogs and dog lovers that mimicked our passion for the Noosa area and the infinite exploration and discovery that lie within.

Quality practical lasting adventure gear for adventure dogs and their owners. 

With overwhelming support and high praise on our offerings Wolf & I Co. continues to grow, and we are so stoked to be able to help people get outside and explore the unknown with their best buddies.

So take the small step outside with your dog, and see where adventure leads you...